Corporate barter enables advertisers to use stock and services to partly fund advertising campaigns. We can also help you find new distribution outlets and stockists. Barter can be used to help clear slow moving goods as well as new stock.
Maximise media value
Barter isn’t right for all advertisers. But, if it’s right for you, then this is the only way to truly maximise the value of your marketing budget.
Partly fund your campaign with excess or slow moving stock and services
Barter can guarantee you sales before your campaign has even started. We can find you new distribution outlets.
Your campaign is still planned and bought by your agency. They are still in control and responsible for the cost and quality, as they would be for a non-barter campaign.
You remain fully in control of your product or service at all times. We only sell/distribute to purchasers that are pre-agreed by you
Our client, an alcohol brand, wanted to change its perception as a shot drink and reposition itself as a post meal liqueur. As part of the overall communication strategy the brand had to be seen in a different environment. Fortitude, through its network of restaurants was able to arrange for the brand to be distributed in new venues where it would not otherwise have been available. In some cases, we were also able to arrange for in venue marketing.Read more
Danny has an excellent reputation in the barter industry and has always shown himself to be knowledgeable, skilled and good to deal with. He has brought new and incremental business to Clear Channel through independent agencies. We like working with Danny and value the relationship and new business he brings usRichard Bon, UK Chief Revenue Officer, Clear Channel